Working with horses is one of the most rewarding and exciting jobs a person can have, though it also takes a lot of hard work and dedication. No matter how well you run your business or how good your facilities are, if you are not correctly marketing and advertising your Equestrian Center, then you could be missing out on some great opportunities to bring in more customers and generate more money for your business. If you are struggling to think of ideas of how you can attract more clients to your center, then here are four simple advertising and marketing techniques which may work for you.
If you want to make sure you are creating a business that stands out from the rest, then professional photography is an important marketing tool. The quality of your photography is often considered indicative of the quality of your business. So, if you want people to know that you are the best local center, it is important that you have some high-quality photos to sell that idea to your target audience. Hire a photographer to come in and take pictures of your site, facilities, and equipment, as well as your horses and also your clients interacting with the horses too.
Be active on social media
Most companies, no matter which industry they are in, rely on social media presence to market their business. Having an active social media presence on at least one or two platforms will bring increased interest to your business. For an animal based business, Facebook and Instagram might be two sites to consider. Facebook attracts people who are looking to learn more about your business, whereas Instagram is best for posting visual content that will draw people in, allowing people to feel they have gotten to know you and your horses on a more personal level. It is creating this connection with your audience which will help you bring more visitors to your center.
Merchandise is one of the cheapest ways to advertise your business subtly. One-off visitors to your center may be interested in being able to purchase something to help them remember their day or experience with you, just as regular riders to your center might like to buy a piece of clothing or an item to show that they are proud to be a part of your center. You can easily create a t-shirt design mockup if you were interested in creating merchandised clothing. Not only will you benefit from the profits you make from the merchandise, but every time a visitor then wears these t-shirts, it generates interest in your business wherever they go, with very little work needed from you.
Giveback to the community
The more that you can become an integral part of the local community, the more that you will generate business through word of mouth. Build relationships with everyone in your local area, partner up with local businesses so that you can promote one another, get involved with local events such as fairs. You could also put on free visitor days a couple of times a year so that people can come and spend time with the horses; this will lead people to feel emotionally invested in the success of your business while allowing you to network at the same time.
Learn more on EIE in our section Marketing, Editorial & Web Design.