American Rodeo East Regional Finals at Kentucky Horse Park

The American Rodeo East Regional Finals

As the ultimate high-stakes showdown in western sports nears, talented rodeo athletes will descend upon Lexington’s Alltech Arena at the Kentucky Horse Park April 9th – 11th, 2026 for The American Contender Tournament East Region Finals. East Coast fans will have the opportunity to cheer on dedicated “Contenders” in addition to professional athletes in the Top 6-20 positions in the world standings, as they battle it out in hopes of punching their ticket to advance to The American Rodeo in Arlington, Texas to take on the top champions in the sport.

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Equestrian events are popular in America due to a combination of increased social media visibility, growing awareness of the physical and mental health benefits of horseback riding, and significant economic impact.

Social platforms have created a community and inspired new generations, while the sport's wellness aspects have gained more recognition. Additionally, large-scale events continue to drive growth and interest.