Crooked River Roundup Rodeo & Horse Races

In Crook County, the Cowboy Capital of Oregon, we celebrate our western heritage and lifestyle in a big way. Held annually in June and July at the Crook County Fairgrounds in Prineville, the Crooked River Roundup Association puts on two separate events that include a PRCA-sanctioned rodeo and the largest parimutuel horse races in the State of Oregon.

“The Crooked River Roundup is an iconic part of the fabric of the Prineville community,” says Steve Holliday, President of the all-volunteer Crooked River Roundup Association. “It’s a family-friendly tradition that dates back generations -- providing us an opportunity to celebrate our western heritage, reconnect with neighbors, and welcome new friends and visitors.”

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Equestrian events are popular in America due to a combination of increased social media visibility, growing awareness of the physical and mental health benefits of horseback riding, and significant economic impact.

Social platforms have created a community and inspired new generations, while the sport's wellness aspects have gained more recognition. Additionally, large-scale events continue to drive growth and interest.